Amplus Case Study

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Steve Roddick of Amplus Group gives us an insight into how he tripled the size of his business in just 3 years with the help of a Business Coach.


He originally started the business in 2003 with 3 staff and grew the business to a turnover of around $3m after 5 years. However, he then found it difficult to continue to grow the business and sought the advice and expertise of a Business Coach.

Over the next 3 years he dramatically grew the business to revenues of $9m with much better profitability. He implemented the following key strategies (amongst others):

  • Conducted a SWOT analysis which helped to identify a highly profitable niche service.
  • Restructured his business to focus on this more profitable revenue stream, and started saying no to business that did not fit into this type of work.
  • Systemised business processes, policies and procedures to make the business run more smoothly and efficiently.
  • Grew his management and leadership skills to be able to better manage a larger business and higher quality staff.
  • Reset expectations with his team and held them more accountable. This meant some staff changes which led to a highly effective team.

All of these improvements allowed Steve to sell the business to a publicly listed company and then move into a more flexible, lifestyle business.

Steve is now part of the Smartline group and helps business owners and investors to organise finance for business and property purchases. He really understands business and can be contacted on 0420 289 381 if you would like any help organising finance.


By Anil Puri

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